Our Story
At ADD1D, we are a team of bag enthusiasts who believe a bag is more than just an accessory—it is a companion for the modern individual. We believe that purposeful functionality, however subtle, can lead to a significant betterment of daily life.
Driven by a passion for innovative design, we strive to create products that adapt seamlessly to various scenarios, professions, and lifestyles.
The concept of ADD1D was born when a young executive embarked on a journey across Europe to celebrate his MBA graduation. While travel can be exhilarating, it also presents numerous challenges. During his adventures, he faced extreme weather conditions and the ever-present threat of theft. This experience convinced him that a functional and reliable backpack is essential for both travel and everyday life. Thus, the idea of establishing ADD1D was conceived, driven by the desire to create products that enhance travel experience.
Our journey began in 2021 with the launch of our innovative anti-theft backpack on Kickstarter. Thanks to the incredible support from people around the world, we were able to bring our first product to life.
This experience not only fueled our passion for creating functional and stylish designs but also connected us with a community that shares our vision for safety and convenience in everyday travel.
After the success of our first project, we fell in love with the process of creating new products. The joy of bringing innovative ideas to life and making our world a better place is truly wonderful. Each new creation is an opportunity to enhance everyday experiences and inspire others, and we are excited to continue this journey of innovation and design.
The concept of ADD1D was born when a young executive embarked on a journey across Europe to celebrate his MBA graduation. While travel can be exhilarating, it also presents numerous challenges. During his adventures, he faced extreme weather conditions and the ever-present threat of theft. This experience convinced him that a functional and reliable backpack is essential for both travel and everyday life. Thus, the idea of establishing ADD1D was conceived, driven by the desire to create products that enhance travel experience.
Our journey began in 2021 with the launch of our innovative anti-theft backpack on Kickstarter. Thanks to the incredible support from people around the world, we were able to bring our first product to life.
This experience not only fueled our passion for creating functional and stylish designs but also connected us with a community that shares our vision for safety and convenience in everyday travel.
After the success of our first project, we fell in love with the process of creating new products. The joy of bringing innovative ideas to life and making our world a better place is truly wonderful. Each new creation is an opportunity to enhance everyday experiences and inspire others, and we are excited to continue this journey of innovation and design.